Experiential Design
Graphic Design
Art Direction
Branding
Typography
Fabrication Management

Heba is an art director and designer working and living in New York City. For the last twelve years she’s been focusing on experiential design, directing all elements of the design—from the 2D graphics (both digital and print) to the 3D environments (via computer-generated models and renderings). Her process starts with developing an understanding of the brand, their style and their goals, and then creating a mood board to convey concept and direction. She has a plethora of projects under her belt and is happy to show more.