MARS@VIDCON

Anaheim, 2022

Fueled by a sense of nostalgia, eight Mars brands were each reimagined to represent an iconic camp experience, bringing to life elements such as cabins, a talent show, arts and crafts, and more! These interactive moments created picture-perfect photo-ops while highlighting the brands’ key messaging.

Thoughtful details—such as wooden directional signs, vintage inspired posters, and cheerful sounds of nature—helped to create the playful world of Camp Sweet Springs.