ALLURE BEST OF BEAUTY

The Allure Best of Beauty Experience was a proposal to create an experience for the Allure brand, capitalizing on their authority in the beauty space. The experience sought to bring together beauty enthusiasts for workshops, tutorials, panels, and the latest and greatest products.

Inspired by the circle of the Best of Beauty seal, an iconic symbol of the brand, the event branding expands it into a series of circles in multiple shades that begins to resemble a makeup palette. The colored circles can be replaced by images, text, or the ‘a’ logo (which is pulled from the Allure logo) to begin to tell the diverse story of the experiences.