NEIMAN MARCUS

New York, 2018

 

Promoting their annual Christmas Book edition and celebrating their new store at Hudson Yards, Neiman Marcus threw a launch party to entice their guests with an evening filled with surprises and discovery.

Converting a three-story art gallery into the home of the family who has it all, guests were transported into playful scenes from within the house inspired by each of the Neiman Marcus Fantasy Gifts.

ART DIRECTION: HEBA ELMASRY
CREATIVE STRATEGY: MENAKA AYER & ALLISON INGRAM
GRAPHIC DESIGN: HEBA ELMASRY
3D MODELING & DESIGN: THALIA OLCKERS, SERGEI VASILEV, LINDSAY STETZER & HEBA ELMASRY
PROP STYLING: KIM SWIFT
PRODUCTION MANAGEMENT: TIFFANY POMPEY & KARLYN DOYLE
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